Children’s National Hospital’s mission is to connect care, community, and discovery to help every child grow up stronger.
Enhanced brand storytelling through custom shoots and brand system extensions, expanding our toolkit for fundraising. Led the organization’s website redesign, developed digital experiences to engage patient families and donors, and directed creative for 360° campaigns and our biannual magazine — a multi-platform celebration of philanthropy’s impact on the hospital and its patients.
Role: Creative Direction + Strategy
Agency + Production Partnership: ThreeSpot, Smith Gifford, GoodBeast, GLM Strategies, Kerith Lemon
Photographers: Chris VanKat, Cade Martin, Tracey Brown